STURVY.
Sneaker care studio, cleaning and consumer products.
A physical business, built deliberately alongside the software work — proof that operations teach things code cannot.
Sneaker care in the local market was informal, inconsistent, and priced without standards.
Treat sneaker care as a product category with process, packaging and a repeatable standard.
A service pipeline, then a product line: cleaning formulations, protective care, and a brand that reads like equipment rather than novelty.
Running service operations while developing the retail product line.
- Physical businesses expose weak systems immediately.
- Consistency beats craft when you are scaling.
- A brand is a promise about repeatability.